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FMCG & consumer
goods marketing.

On the shelf and on the feed, you have a second to win. We make the campaigns and performance creative that get picked up, remembered and bought — at volume.

Volume
Driven
Shelf+Feed
Win both
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FMCG & consumer goodsHyde
What we hear

The problems — and
how we handle them.

i.
The problem

"Our ads get scrolled past."

How we handle it

Thumb-stopping short-form and performance creative built to win the first second and the sale.

Result: Higher conversion
ii.
The problem

"Great product, weak brand."

How we handle it

A brand system and content engine that make the brand as good as what's inside the pack.

Result: Stronger brand pull
iii.
The problem

"We can't tell what's actually working."

How we handle it

Creative testing, funnels and analytics so every dirham of spend is accountable.

Result: Measurable ROAS
What we do here

Services for FMCG.

Performance creative

Short-form built to convert the scroll into the sale.

Brand & packaging stories

Make the brand as desirable as the product.

Always-on content

Feed the feed with content that compounds.

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Selected work

The receipts.

Dubai
FMCG

A consumer brand launching a hero product

Launch campaign, performance creative and influencer rollout.

+ volume
First quarter
Lower
CPA
New York
FMCG

A challenger brand taking on the category leader

Bold brand system and a always-on content engine.

Share
Gained
Buzz
Created
Karachi
FMCG

A staple brand modernising for a young market

Refreshed identity and a full social-first campaign.

Younger
Audience
+ reach
Earned
"
Hyde's creative didn't just look good — it moved units. We finally have ads that pay for themselves.
Head of Growth
FMCG brand
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Let's build the room they
can't look away from.

Tell us where you're trying to go. We'll tell you whether we're the studio to get you there — and exactly how.

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